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Can McDonald's Coffee challenge Starbucks Coffee?

Can McDonald's Coffee challenge Starbucks Coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
What do you sell for the core value of coffee shop operation?

What do you sell for the core value of coffee shop operation?

Since my first day working in a coffee shop, I have been asked this question: what do you sell? Almost all people will answer: of course, coffee shops sell coffee, and at most they are selling some wine or adding some kinds of tea and cakes. Judging from the business license, it is indeed. However, I prefer another answer: coffee is not sold in coffee shops.

2015-09-06
How to open a boutique cafe? Boutique coffee opens a coffee shop

How to open a boutique cafe? Boutique coffee opens a coffee shop

One, ten million do not face all the noodles! The reason why many cafes fail is that operators want to do everything from the very beginning, they want to provide customers with the most comprehensive range of goods and services as diverse as possible. Doesn't that sound wrong? But have you ever thought that you could sell the highest quality coffee and service at the lowest price? You may be the most

2016-06-16
How to open a boutique cafe?

How to open a boutique cafe?

With the increasing number of boutique coffee shops, how to stand out has become the first problem that every coffee shop operator needs to consider. In my opinion, there is only one way to solve this problem, and that is to find out the USP of the coffee shop, that is, unique selling point / unique sales proposition (Unique Selling Proposition). USP is actually a proper word of marketing.

2016-06-07
Why are fashion companies selling clothes competing to sell you coffee to eat and drink?

Why are fashion companies selling clothes competing to sell you coffee to eat and drink?

Nowadays, fashion brands want to have something to do with restaurant brands. Last November, Urban Outfitters, a popular fast fashion in the United States, bought several restaurants from Philadelphia's Vetri Family Italian group, including pizza chain Pizzeria Vetri. This is not the first time Urban Outfitters has dabbled in catering. In June last year, it was in New Zealand.

2016-01-05
A friend who runs a cafe as a reference

A friend who runs a cafe as a reference

Please remember that brewing coffee is a technical job, if you do not understand how coffee is made, please stay away from this industry. Don't think this is a joke, only know coffee drinkers, want to transfer to this line inside, there is still a long way to go. 2. How much do you know about the coffee industry, or more generally, how much do you know about the catering industry? If you don't know anything at all, please stay away.

2014-08-18
A friend who runs a coffee shop and runs a coffee shop can make a reference.

A friend who runs a coffee shop and runs a coffee shop can make a reference.

1. Please keep in mind that making coffee is a technical job. If you don't know how coffee is made, please stay away from the industry. Don't think this is a joke. People who drink coffee only have a long way to go if they want to move into the business. 2. how much do you know about the coffee industry, or to put it more generally, how much do you know about the catering industry? if you don't know it at all, please go far.

2014-09-27
The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

The coffee shop runs in a business area with an inch of land, but it says it doesn't make money from coffee.

Sellers do not sell things at obvious loss prices, but hope to attract traffic, increase search weight by increasing purchases, and drive sales of other high-margin products. There is such a coffee shop, less than half a year after its establishment, it has opened three stores in Beijing's international trade CBD, WTO Tianjiao and other business circles. Open a shop in such a good location, a coffee shop

2016-08-08
Questions to be considered by friends who run a coffee shop

Questions to be considered by friends who run a coffee shop

1. Please keep in mind that making coffee is a technical job. If you don't know how coffee is made, please stay away from the industry. Don't think this is a joke. People who drink coffee only have a long way to go if they want to move into the business. 2. how much do you know about the coffee industry, or to put it more generally, how much do you know about the catering industry? if you don't know it at all, please go far.

2015-04-03
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
How to sell tea to young people like coffee?

How to sell tea to young people like coffee?

Zhang Zihua, 26, opened a cafe at Fudan University four years ago. At that time, he felt that the coffee was foreign and the tea was old. No one among his friends doesn't think so. The elusive young man changed his mind in an instant. Now, standing in front of several exquisite glass and metal instruments, Zhang Zihua is eager to prove that the tea business, which used to be thought to have nothing to do with young people, is still compared.

2016-08-09
Wheelys, who sells coffee carts, has entered China, but only sells coffee.

Wheelys, who sells coffee carts, has entered China, but only sells coffee.

There are many ways to do coffee and beverage business. You can join a standardised brand like Starbucks, or you can open your own boutique and access to the takeout platform Wheelys Caf, a start-up that wants to offer interested individuals another way to run coffee: set up roadside stalls. They designed a multi-functional and environmentally friendly coffee car. This looks like

2016-08-11
Coffee shop startup how to run coffee shop coffee shop recommend commercial coffee beans

Coffee shop startup how to run coffee shop coffee shop recommend commercial coffee beans

Since my first day working in a coffee shop, I have been asked this question: what do you sell? Almost all people will answer: of course, coffee shops sell coffee, and at most they are selling some wine or adding some kinds of tea and cakes. Judging from the business license, it is indeed. However, I prefer another answer: coffee is not sold in coffee shops.

2016-06-30
What else can they sell besides coffee?

What else can they sell besides coffee?

It is said that a cafe in Moscow, Russia has adopted a completely different mode of operation, where customers do not have to pay for refreshments, but only need to pay for their time here, charging 1 rupee per minute plus 50 kopi. you can enjoy free drinks and refreshments. From the point of view of our domestic cafes, although coffee is still the core of a shop, the more

2015-08-07
Starbucks, can you still sell coffee?

Starbucks, can you still sell coffee?

The restless Starbucks is selling new gadgets again, but everyone is getting used to it. Coffee chain giant foodie has launched three smoothies with Greek yogurt and cold-pressed juices: strawberries, mango-carrots and vegetarians' favorite sweet vegetable smoothies, foreign media foodie reported. Yogurt is purchased from Dannon and cold-pressed juice is supplied by Evolution Fresh.

2016-09-07
Good coffee beans do not produce oil and will swell. Coffee fans sell coffee cups with stories.

Good coffee beans do not produce oil and will swell. Coffee fans sell coffee cups with stories.

Kang Shiwei, who runs the Connie compound Coffee Restaurant in Bad, Taoyuan, fell in love with the rich aroma of coffee more than 20 years ago, and has since fallen into the charming world of coffee. In order to taste coffee from different countries and tell whether coffee is good or bad, eight years ago, the teacher learned the skills of choosing coffee beans, roasting, brewing, and so on. In his eyes, coffee is an unfathomable art. "good coffee beans don't produce oil, and when brewing

2014-06-27
What's going on with this new Starbucks that doesn't sell coffee?

What's going on with this new Starbucks that doesn't sell coffee?

It is said that Alibaba Xixi Park is one of Starbucks' best-performing stores in China, where there is always a long line for coffee at any time. Alibaba opened a new Starbucks on Nov. 13, but the store no longer has to wait, because this time, Starbucks has opened its store into Tmall. Starbucks Tmall flagship store and

2015-11-17
A coffee shop that sells only one kind of coffee is in Zhengzhou, Henan Province.

A coffee shop that sells only one kind of coffee is in Zhengzhou, Henan Province.

A coffee shop sells only one kind of coffee; this dozens of square meters coffee shop was decorated at a cost of only 7000 yuan, and it took only a week from decoration to trial operation.

2014-08-20
When Starbucks is selling tea and wine, these big brands come to sell coffee.

When Starbucks is selling tea and wine, these big brands come to sell coffee.

Sometimes we go to Starbucks for a cup of tea or a sandwich. In the past few years, the coffee giant has been actively changing its single brand image: buying New York tea brand Teavana, opening tea light food stores, launching more new tea products, and even starting to sell beer, red wine, baked vegetables, scones, etc. (of course, these products will not appear in the

2015-05-11
Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Coffee shop management skills you have to learn to develop peripheral snacks to increase total consumption

Nowadays, coffee is not only a rise in the taste of life, but also an indispensable part of people's lives, so how to run a coffee shop? First, develop peripheral snacks to increase total consumption: nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and western snacks, coffee noodles, coffee products and other products It's a burden to sell coffee alone.

2015-11-02
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